Superbrands International Media Coverage

Sustainable brands : According to consumers participating in the survey, Lidl and Kaufland are considered the most sustainable brands in Romania, followed by Coca Cola and Carrefour . Sustainable brands were defined as those that best meet the ESG (Environmental, Social, and Governance) criteria. Other notable evolutions : This year, we notice the presence of a pharmacy chain – Dr. Max – on the list of brands eligible for Superbrand status in Romania, and the debut of Untold , Romania’s largest music festival, ranked in the top 10. Also, Lidl , the leader in Romania’s food retail market, climbs among the top 10 eligible brands, while the Restaurants, Fast Food, and Coffee Chains category enters the top 20 through McDonald’s . Surprisingly, the Strongbow cider brand has risen to the second position on the list of commercial brands eligible for Superbrand status. „The landscape of brands voted eligible for this status in Romania in 2024 indicates the great diversity of options available for consumers, shifting purchase and consumption behaviors in line with the development of the tertiary sector – services and, respectively, the quaternary sector – information technology, as well as the evolution of the ‘leisure economy,’ placing festivals at the forefront. Consistency in brand communication is confirmed by Visa, ranked first this year, which has been among the top four commercial brands eligible for Superbrand status in three previous editions, while Dedeman, FAN Courier, eMAG, and Banca Transilvania continue to be the most appreciated Romanian brands” , notes Dorian Cazacu, Senior Client Director at Ipsos Romania. Business Superbrands – the eligibility of business brands was evaluated and voted on by the Honorary Council of Superbrands Romania : The second phase of business brand evaluation, based on lists compiled by Ipsos, took place in the second half of September. In a dedicated section, the 30 members of the Council – business leaders and branding specialists, designated as eligible for Superbrand status the most important brands that provide products or services to companies operating in Romania, starting from a list that included 698 business brands from 30 categories, from agribusiness, technologies, banking, or specialized consultancy, to vending machines, self-checkout systems, and ATMs. For business brands, the selection also considered the sustainability criterion for the first time in Romania. This is the third edition of the Business Superbrands category in Romania, since the Superbrands program was launched in the local market in 2005. Business Superbrands ranking : Among the hundreds of business brands evaluated, the top 20 operating in Romania, which exceed by far the average evaluations in their categories, represent various fields of activity: Colliers, NEPI Rockcastle, Mastercard, John Deere (IPSO Romania), Visa, One United Properties, Bitdefender, Globalworth Group, Amcham – American Chamber of Commerce in Romania, Bog’Art, DHL International Romania, FAN Courier, Strabag, Bosch, Siemens, Vodafone Romania, Google, Digi Romania/ RCS & RDS, Banca Transilvania, and Henkel Romania . In terms of brands with the highest absolute scores, the list is completed by Dante International (eMAG), Husqvarna, Carrefour Romania, Porsche Leasing Romania

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