Superbrands International Media Coverage

process was conducted with the support of the members of the Superbrands Council, comprised of 30 renowned specialists and business leaders from various companies, together with Ipsos, the official partner of Superbrands in Romania . “Reputation has become a priority goal for brands in Romania, and brand communication is proving essential for strengthening market position, increasing prestige, and earning the trust of consumers or business partners. We are reaching an exceptional milestone for the programs in Romania, celebrating 20 years of continuous contribution to the reputational positioning of brands in the market in 2025. Romanian-origin brands are rising significantly, year after year, in consumer preferences or becoming formidable business partners. It is an honor for our agency to develop the program dedicated to Romania, within the Global Superbrands Organization, ensuring its credibility and longevity in the local market”, stated Cătălina Rousseau, President & CEO of BDR Associates and Country Manager Superbrands Romania. Main findings of the evaluation, judging, and market research stages: Consumer Superbrands ranking and evolutions : Although it is known that Superbrands does not create a ranking and that all brands voted as eligible for status enjoy equal recognition, this year’s edition presents a representative ranking for the trend of diversifying the categories at the top of Romanian consumers’ preferences. Among the hundreds of brands declared eligible for Superbrand status, the ranking of the top 20 brands, according to voting, includes the following in 2024: Visa, Strongbow, Dedeman, Glovo, FAN Courier, Dr. Max, Untold, Uber, Lidl, eMAG, Revolut, Bolt, olx.ro, Kaufland, Netflix, Pampers, Nike, McDonald’s, Ikea and Banca Transilvania . Ten of them primarily come from services and retail categories. Financial services : For the first time, a financial services brand ranks first in the Consumer Superbrands list for Romania. This position is held by Visa , which has moved up three places since the 2021 edition, while Revolut and Banca Transilvania complete the ranking of the top 20 brands eligible for Superbrand status in their respective fields. This new ranking evolution can be linked to the overlapping crises we are facing, which have led consumers to pay more attention to managing their personal and household budgets. Romanian brands: Romanian brands continue to be relevant in a market dominated by international brands. Dedeman , FAN Courier , Untold , eMAG , and Banca Transilvania are among the top 20 brands validated as eligible for Superbrand status in 2024. Overall, one-third (32%) of the validated brands are Romanian creations, representing a similar percentage to the previous wave of the research. Technology, a catalyst for brands : The activities of 7 of the top 15 commercial brands qualified for Superbrand status, ranging from food delivery and personal transportation services to financial services or audio-video streaming, are facilitated by the Internet or dedicated apps.

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