Superbrands International Media Coverage

IFN, 3M, BVB – Bucharest Stock Exchange, OMV Petrom, Procter & Gamble Romania, Microsoft Romania, Farmacia Tei/ Bebe Tei, Philip Morris Trading, and Ikea. Visa, FAN Courier, Banca Transilvania, eMAG, and Ikea achieve the performance of receiving some of the highest evaluations in both sections of this edition, Consumer and Business Superbrands. About the Superbrands Research: The list of brands eligible for Consumer Superbrand status was obtained based on the international Superbrands methodology, which consists of two important stages. In the first stage, the Superbrands Council, including 30 professionals from various industries, such as management, marketing, advertising, communication, branding, media, consultancy, ensured the qualitative selection of the list of brands compiled by Ipsos Romania, evaluating 1,804 commercial brands from 61 categories. The criteria considered in the selection process were reputation, trust, quality, and market differentiation . Following this selection, 968 qualified brands were included in the market research conducted online among consumers by Ipsos for Superbrands Romania, on a representative sample of 1,500 Romanian urban consumers. Separately, the Superbrands Council representatives voted the business brands, taking sustainability (the ESG criterion) into account. The full list of brands voted as eligible for both Consumer and Business sections will be published in the Superbrands Romania 2024 volume, which will be launched in 2025. Among these, the brands invited to participate in the Program and the Superbrands Book will be awarded the Superbrands Stamp for 2024, which they can use indefinitely in their promotional campaigns. Additionally, they will be honored with trophies at the 20th anniversary Superbrands Gala, which will take place at the beginning of 2025. For more information about Superbrands Romania, 2024-2025 edition, please contact BDR Associates at +40 724 269728, contact persons: Raluca Rusu or Petru ț a Petcu (presa@bdr.ro)

4/4