Superbrands International Media Coverage

By the editors Top brands won the CZECH SUPERBRANDS award for 2024 vecerni-praha.cz /spickove-znacky-ziskaly-oceneni-czech-superbrands-pro-rok-2024 The Czech Republic has recognized super brands that are leaders in innovation, set an example for others and are united by a strong vision. At the 12th annual Superbrands awards ceremony, in addition to companies, special prizes were also awarded to personalities with an exceptional personal brand and organizations with a significant contribution to society. The twelfth year of Czech Superbrands took place on September 30 in the Empire Hall in Slovanské dům. The award for 2024 went to 43 brands in the Consumer Superbrands category and 14 brands won the title of Business Superbrands in the B2B segment. At the event, which was traditionally accompanied by a high-quality cultural program, representatives of award-winning brands, members of the Brand Council's expert jury and representatives of the media met again. There were also important personalities of business and social life. Exceptional stories on the Czech market The Superbrands award is a symbol of the strength, innovation and responsibility of the awarded brands and their commitment to move forward not only themselves, but also the entire Czech market. In order to become members of the Superbrands club, brands must not only have excellent results, a brand built on solid foundations and a strong bond with the customer, but also exceptional stories. These are collected in the Superbrands yearbook, which annually maps the history, innovations and core values ​of the award winning brands. Brand management involves much more than "just" using a logo that creates a recognition effect for the consumer. This is certainly an important part of any brand. However, brand marketing today includes less obvious components such as external appearance and functional details, satisfaction, brand equity, brand identity, the way it appeals to consumers, and of course the core message, the soul of the brand. However, commercial success is not always synonymous with successful branding, exceptional companies - such as almost 60 Czech Superbrands 2024 - also talk about their history and their employees and are able to present themselves to a more professional and better-informed public , writes Stephen P. Smith , Superbrands International Director , in the foreword of the yearbook . Honorary Superbrand for WOMEN FOR WOMEN She became the winner of the special Honorary Superbrand award for 2024 thanks to her long-term and significant efforts to help the organization WOMEN FOR WOMEN (W4W). WOMEN FOR WOMEN (W4W), a non-profit organization, was founded in 2012 by 6. října 2024

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