Superbrands International Media Coverage

Office. Bisnode, the world's leading provider of business intelligence, will create a list of nominees based on business data and results. The next step is the consumer survey, one of the most important elements of the entire selection process, during which the INCOMIND agency narrows down the selection to a list of semi-finalists based on familiarity and popularity. The Brand Council, an expert committee, has the final say in awarding Superbrands titles in a given year. At the end of the evaluation process, consumer brands are awarded Superbrands, and business brands are awarded Business Superbrands.

2/2