Superbrands International Media Coverage

Czech Business Superbrands 2024 protherm.cz /pro-nase-zakazniky/aktuality/czech-business-superbrands-2024

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Superbrands is one of the most recognized independent global authorities in the field of brand evaluation and valuation. The Superbrands title is thus a recognition of the brand's excellent position on the local market. The Superbrands seal is awarded annually to brands with a great reputation, with which customers associate important values ​and have a positive relationship with them. Since its inception in Great Britain, this project has gained worldwide recognition and the Superbrands award is awarded annually to carefully selected brands based on unified criteria and methods in almost 90 countries on 5 continents. The awarding of the Superbrands title of a given year is preceded by a multi-round selection process. Companies or brands cannot apply themselves to the Superbrands program. The nomination is based on the database of all registered commercial trade-marks, which is released for this purpose by the Industrial Property

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