Superbrands International Media Coverage

The Business Superbrands certification process is free of charge, and the winning brands can use the title in their PR communications. They also receive an invitation to the Superbrands Club, where they can obtain a license to use the Business Superbrands Polska 2024 Emblem, the opportunity to publish a brand case study in the Superbrands Album, participate in the grand finale gala and other networking and educational events. Superbrands, a project present in Poland since 2005, covers 90 countries around the world and also includes the certification of consumer brands, selected in a study conducted by the ARC Rynek i Opinia research institute, as well as in a vote by members of the Brand Council (40 experts in the field of branding, marketing and PR). This year's study is scheduled for the second half of January 2024. The project will culminate, as every year, in a ceremonial gala during which representatives of the winning brands will receive Superbrands and Business Superbrands statuettes. PRoto.pl is the media patron of the project.

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