Superbrands International Media Coverage

We know Business Superbrands 2024 proto.pl /aktualnosci/znamy-business-superbrands-2024

18 stycznia 2024

The 18th edition of the Business Superbrands project is starting, the aim of which is to identify, reward and promote brands that enjoy the best reputation in their field and offer users unique benefits. Industry experts from the Lewiatan Confederation – the most influential Polish business organization – subjected the brands to a thorough assessment, taking into account their market position, quality of the offer, the nature of B2B relations, innovation and social involvement. Another asset was the high dynamics of development and the position of the brand against the competition. "The status of 'Business Superbrand' is the result of many years of work to create the highest quality products or services and consistently build a brand that guarantees this quality," says Nina Kowalewska Motlik, CEO of News Communications, the exclusive representative of The Superbrands Ltd. in Poland. "Of course, not all of these brands are known to a wide range of users. Some of them are owners of consumer brands, others operate exclusively in the B2B sector, but they are undoubtedly unique brands that stand out from the rest," she adds.

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