Superbrands International Media Coverage

The award is the ninth in a row for DEDRA On the basis of strict criteria, only a select fraction will make it into the narrow spectrum of award-winning brands operating on our market. Parameters such as: brand awareness brand building innovation or prestige Getting the Superbrands award again is not a matter of course for previously chosen brands. The brand has to prove in each new period that it has not compromised its qualities and it rightfully deserves this title.

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