Superbrands International Media Coverage

The tenth Superbrands award for the DEDRA brand ❤ - Your DEDRA dedra.cz /cs/superbrands

Already the tenth Superbrands award for the brand DEDRA ❤

Already the tenth Superbrands award for the brand DEDRA ❤ International organization Superbrands - the most recognized independent global authority in the field of evaluation and valuation of commercial brands with origins in Great Britain, where the project was created in 1994 and from which it has spread to almost 90 countries across 5 continents in more than 20 years.

The main goal of the project is to annually identify the best of the best brands in local markets based on unified criteria and methods .

The brand evaluation process in each country consists of several rounds. In the last stage of the selection, the Brand Council expert committee, made up of professionals from business, marketing, media, communication or marketing research, has the decisive word. Its award is decided by a commission of experts called the Brand Council, which is based on a consumer survey by the GfK agency and several previous stages of the selection process. Subsequently, the winning brands that received the CZECH SUPERBRANDS award are announced. The evaluated brands can then use the SUPEBRANDS logo on their products and communicate this award to their customers. "The Superbrands award goes to brands with an excellent reputation - customers associate significant values ​with them and have a personal relationship with them."

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