Superbrands International Media Coverage

"Namely training - products - launching which are carried out in a mature manner while maintaining the balance of nature," said Grandtyana in a statement, Saturday (28/9/2024). Meanwhile, the three main stages of the pinisi ship manufacturing process , namely training, production, and launching, are not foreign in the industrial world when it comes to product planning or innovation. "I believe that brand owners when planning product are market-oriented, coordinate and control production to maintain quality and productivity, and develop the right marketing strategy to ensure the success of the product launch," said Grandtyana. Also read: Discussion at IdeaFest 2024, Bapanas and KRKP Encourage Local Food Diversification for Food Security Therefore, this year, the 2024 Superbrands Indonesia ’s Choice Gala Award carries the theme of Makassar culture, South Sulawesi with the cultural product icon of the pinisi ship . This theme was clearly depicted on the stage decorated with a pinisi ship and traditional South Sulawesi clothing, baju bodo, during the event held at the Ritz Charlton, Pacific Place, South Jakarta (27/9/2024). "Saya yakin pemilik merek yang menerima penghargaan Superbrands memiliki komitmen terhadap produk inovasi, kualitas produk dan layanan serta keunggulan operasional yang berorientasi market," katanya. Pemilik merek diajak untuk memiliki perencanaan strategis, kebijakan dan aktivitas manajemen yang handal dalam menghadapi setiap perubahan dan persaingan bisnis, khususnya di tengah situasi dan kondisi perlambatan ekonomi global. Penghargaan ini berdasar hasil survey Nielsen di enam kota besar, meliputi Jabodetabek, Bandung, Surabaya, Semarang, Medan dan Makassar. Total ada lima kriteria penilaian, yaitu market dominance, longevity, good will, customer loyalty dan overall market acceptance. “Merek-merek yang menyandang status Superbrands, berhak mencantumkan Superbrands Seals dalam kemasan dan materi komunikasi pemasaran,” terangnya.

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