Superbrands International Media Coverage

Superbrands Appreciates 50 Indonesian Brands akurat.co /trend/1305137874/superbrands-apresiasi-50-merek-indonesia AKURAT.CO Superbrands as a leading and trusted international arbitration institution in 90 countries, again presented the Superbrands award to 50 brand owners at the 2024 Superbrands Indonesia's Choice Gala Award event at the Ritz Charlton, Pacific Place, South Jakarta (27/09). This award is based on the results of a survey conducted by Nielsen in six major cities, including Jabodetabek, Bandung, Surabaya, Semarang, Medan and Makassar, with five assessment criteria, namely market dominance, longevity, good will, customer loyalty and overall market acceptance. "Brands that hold Superbrands status are entitled to include Superbrands Seals on their packaging and marketing communication materials. Another benefit is that the brand profile will be listed in the Superbrands Indonesia book and registered on the official Superbrands International website," explained Superbrands Indonesia CEO, Grandtyana Mayasari regarding the benefits for brand owners to become members and recipients of the Superbrands award. Superbrands invites every brand owner to have reliable strategic planning, policies and management activities in facing every change and business competition, especially in the midst of the global economic slowdown situation and conditions. "We are grateful that Indonesia's economic growth remains high. And I am sure that the brand owners who receive the Superbrands award have a strong commitment to innovative products, product and service quality, and market-oriented operational excellence," said Grandtyana Mayasari in his speech at the opening of the Gala Award. Superbrands Indonesia held innovative activities as part of a series of programs to strengthen brand value before the Gala Award, including Brand and Marketing Assessment, the #SmartConsumer digital campaign. Superbrands Indonesia through the digital campaign #SmartConsumers: Know - Select - Then Buy, educates Indonesian consumers to buy and consume products and services that have been tested and trusted, with the Superbrands logo. The 2024 Indonesia's Choice Superbrands Gala Award carries the theme of Makassar culture, South Sulawesi with the cultural product icon of the Pinisi Ship. The values ​and philosophy in the Pinisi Ship manufacturing process can be a reflection of how important the planning, production and product launch process is by considering time, resources and sustainability so that the resulting product can provide added value and solutions for consumers.

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