Superbrands International Media Coverage

Superbrands Indonesia Gala Event Media Coverage 2024

Superbrands invites every brand owner to have reliable strategic planning, policies and management activities in facing every change and business competition, especially in the midst of the global economic slowdown situation and conditions. "We are grateful that Indonesia's economic growth remains high. And I am sure that the brand owners who receive the Superbrands award have a strong commitment to innovative products, product and service quality, and market-oriented operational excellence," said Grandtyana Mayasari in his speech at the opening of the Gala Award. Superbrands Indonesia held innovative activities as part of a series of programs to strengthen brand value before the Gala Award, including Brand and Marketing Assessment, the #SmartConsumer digital campaign. Superbrands Indonesia through the digital campaign #SmartConsumers: Know - Select - Then Buy, educates Indonesian consumers to buy and consume products and services that have been tested and trusted, with the Superbrands logo. The 2024 Superbrands Indonesia's Choice Gala Award carries the theme of Makassar culture, South Sulawesi with the cultural product icon of the Pinisi Ship. The values and philosophies in the process of making the Pinisi Ship can be a reflection of how important the planning, production and product launch process is by considering time, resources and sustainability so that the resulting product can provide added value and solutions for consumers.