Superbrands International Media Coverage

Superbrands Appreciates 50 Brands bisnisjakarta.co.id /superbrands-apresiasi-50-merek

27 September 2024

BISNISJAKARTA.co.id – Superbrands as a leading and trusted international arbitration institution in 90 countries, once again gave awards to 50 brand owners at the 2024 Superbrands Indonesia's Choice Gala Award event at the Ritz Charlton, Pacific Place, South Jakarta (27/09). This award is based on the results of a survey conducted by Nielsen in six major cities, including Jabodetabek, Bandung, Surabaya, Semarang, Medan and Makassar, with five assessment criteria, namely market dominance, longevity, good will, customer loyalty and overall market acceptance. "Brands that hold Superbrands status are entitled to include Superbrands Seals on their packaging and marketing communication materials. Another benefit is that the brand profile will be listed in the Superbrands Indonesia book and registered on the official Superbrands International website," explained Superbrands Indonesia CEO, Grandtyana Mayasari regarding the benefits for brand owners to become members and recipients of the Superbrands award. Superbrands invites every brand owner to have reliable strategic planning, policies and management activities in facing every change and business competition, especially in the midst of the global economic slowdown situation and conditions.

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