Superbrands International Media Coverage

Superbrands: discover the 42 brands distinguished this year by Portuguese consumers - Economy - SAPO.pt sapo.pt /noticias/economia/artigos/superbrands-conheca-as-42-marcas-distinguidas-este-ano-pelos-consumidores portugueses

FROG

29 de outubro de 2024

In this 20th edition of Superbrands Portugal, brands that are relevant to consumers were evaluated through spontaneous referencing , exclusively national brands and corporate brands that operate in the business dimension (business-to-business). Additionally, awards were given to the Personalities of Excellence , recognized and elected spontaneously by the public, in the categories of “TV Presenters”, “Actors”, “Young Influencers” and “Young Athletes”. The awards were presented during the 20th Superbrands Gala , held this Tuesday , the 29th , at the Casino Estoril . “After more than two decades of Superbrands Portugal, we are once again recognizing and rewarding brands that, in the Portuguese market, are acting above and beyond their competitors. The selection of these Brands of Excellence is made in a completely honest, independent and transparent manner, with no application being made”, said Pedro Diogo Vaz , Country Manager of Superbrands Portugal , in a statement. The process of selecting the award-winning brands is based on two phases : “In the first , the brands are spontaneously referenced by consumers , during the Consumer Study conducted by AMINT. For corporate brands, the study is carried out with professionals from the procurement/purchasing area from various sectors, following the same principle. In the second phase , the brands with the highest references are evaluated by the Superbrands Council , made up in this edition by a group of 16 professionals from various areas of activity. Each part of the process has an equal weight in the final calculations, with the brands that make up the Top 10% being distinguished as Superbrands”, explains Pedro Diogo Vaz. See the complete list of award-winning brands:

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