Superbrands International Media Coverage

Izidoro: from national brand to global recognition as 'Superbrand 2024' marketeer.sapo.pt /izidoro-de-marca-nacional-ao-reconhecimento-global-como-superbrand-2024

29 October 2024

Izidoro, a century-old Portuguese brand, has been distinguished by the Superbrands project for the second consecutive year, now with the title of 'Superbrand 2024'. This public recognition represents an improvement over the previous year, when it was highlighted as 'National Superbrand'. With this distinction, Izidoro goes from an exclusively national recognition to a global distinction, positioning itself alongside international brands in terms of consumer trust. In this year's selection process, consumers spontaneously pointed out Izidoro as a standout brand, without the need to specify the 'Portuguese brands' category, demonstrating an even stronger and more natural bond with the public. Superbrands is an international organization present in more than 90 countries, dedicated to promoting brands of excellence and rewarding those that stand out for their trust and relevance among consumers. The position achieved by Izidoro reflects the continuous investment in innovation, effective communication campaigns and product quality, factors that have made it stand out both among consumers and the Superbrands Council, made up of professionals linked to the world of brands. For Marco Andrade, marketing director of the Izidoro group, “it is an honor for the brand to receive this distinction for the second consecutive year. This recognition proves the relevance of the brand’s purpose, the effectiveness of our communication and our commitment to being close to consumers, responding to their expectations and needs. The trust they place in us is the result of the tireless work of our team.” The brand remains committed to maintaining high quality standards, developing products that meet the expectations of consumers, customers and partners.

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