Superbrands International Media Coverage

The following brands were distinguished as General Superbrands: Ageas Seguros, Alegro, Auchan, Banco BPI, Banco Montepio, BP, Branca de Neve, Caixa Geral de Depósitos, Continente, CP – Trains of Portugal, EDP, Endesa, ERA Real Estate, Fnac, Izidoro, Lusíadas Saúde, Médis, MEO, Mercedes, MO, Prio, Purina, Remax, Renault, RFM, Sapo, Sport Lisbon and Benfica and Sport TV.

Pedro Diogo Vaz, Country Manager of Superbrands Portugal

In turn, as National Superbrands, four Brands were awarded, namely Cavalinho, Gazela, Maxmat and Perfumes & Companhia. In the Corporate Superbrands dimension, ten Brands were recognized: Secil, Prosegur, Nova SBE, Locarent, ISQ, Ernst & Young (EY), Elis, Edenred, DreamMedia and Caetano Auto. Of the more than 40 award-winning brands, the seven that were present for the first time at Superbrands Portugal were Alegro, BP, Endesa, Ernst & Young (EY), Locarent, Prio and Secil, with the following brands also standing out: Banco Montepio, BPI, Branca de Neve, Continente, EDP (distinguished in 20 editions), Médis, Mercedes Benz, Remax, RFM, Sapo and Sport Lisboa e Benfica. In the Personalities of Excellence category, the Portuguese people identified the figures who stood out the most in their fields. Through a public vote, the elected were: Manuel Luís Goucha, in the 'TV Presenters' category, Ruy de Carvalho, in 'Actors', Liliana Filipa, in 'Young Influencers', and João Neves, in 'Young Sportspeople'. In this edition, they once again presented the Superbrands Solidária award, this time to Associação Salvador, “for the work carried out with people with motor disabilities, following the dream of making the world a more inclusive and accessible place for

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