Superbrands International Media Coverage

“In the first phase, brands are spontaneously referenced by consumers during the Consumer Study conducted by AMINT, a market research and analysis company. For corporate brands, the study is conducted with procurement/purchasing professionals from various sectors, following the same principle. In the second phase, the brands with the highest references are evaluated by the Superbrands Council, which in this edition is made up of a group of 16 professionals from various areas of activity. Each part of the process has an equal weight in the final calculations, with the brands that make up the Top 10% being distinguished as Superbrands” , explains Pedro Diogo Vaz . Of the more than 40 award-winning brands, the seven that were present for the first time at Superbrands Portugal were Alegro, BP, Endesa, Ernst & Young (EY), Locarent, Prio and Secil, with the following brands also standing out: Banco Montepio; BPI; Branca de Neve; Continente; EDP (distinguished in 20 editions); Médis; Mercedes Benz; Remax; RFM; Sapo; Sport Lisboa e Benfica. In the Personalities of Excellence category , the Portuguese people identified the figures who stood out the most in their fields. Through a public vote, the elected were: Manuel Luís Goucha, in the 'TV Presenters' category; Ruy de Carvalho, in 'Actors'; Liliana Filipa, in 'Young Influencers'; and João Neves, in 'Young Sportspeople'. This year, the Superbrands Solidária award was once again presented to Associação Salvador, for the work carried out with people with motor disabilities, following the dream of making the world a more inclusive and accessible place for everyone, without exception. The Superbrands Solidária award was born from Superbrands Portugal's desire to praise and reward social causes that, through their actions, stood out in 2024 in creating a better world. “Over the 20 editions of Superbrands, it has been clear that the way in which Brands stand out is largely a result of their ability to create a strategy, incorporating the past, present and future. The ability to evolve while maintaining their essential axes is essential to balance two central factors in the success of Brands: the preservation of their original values ​and their continuous development. Only in this way can they build a deep and lasting connection with their customers, stimulating their continued relevance and success” , concludes Pedro Diogo Vaz.

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