Superbrands International Media Coverage

As General Superbrands , 28 brands were distinguished: Ageas Seguros; Alegro; Auchan; BPI Bank; Montepio Bank; BP; Snow White; Caixa Geral de Depósitos; Continente; CP – Trains of Portugal; EDP; Endesa; ERA Real Estate; Fnac; Izidoro; Lusíadas Health; Médis; MEO; Mercedes; MO; Prio; Purina; Remax; Renault; RFM; Sapo; Sport Lisbon and Benfica; Sport TV. In turn, as National Superbrands , four Brands were awarded, namely: Cavalinho, Gazela, Maxmat, and Perfumes & Companhia. In the Corporate Superbrands dimension , 10 Brands were recognized: Secil; Prosegur; Nova SBE; Locarent; ISQ; Ernst & Young (EY); Elis; Edenred; DreamMedia; Caetano Auto.

“After more than two decades of Superbrands Portugal, we are once again recognizing and rewarding the Brands that, in the Portuguese market, are acting above and beyond their competitors. The selection of these Brands of Excellence is done in a completely honest, independent and transparent manner, with no application being made” , begins Pedro Diogo Vaz, Country Manager of Superbrands Portugal, explaining that the Brand selection process is based on two phases.

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