Superbrands International Media Coverage

Regarding the winning brands, the announcement was made by organizing them into three categories: general, national and corporate. In relation to the General Superbrands, 28 brands were distinguished, namely: Ageas Seguros, Alegro, Auchan, Banco BPI, Banco Montepio, BP, Branca de Neve, Caixa Geral de Depósitos, Continente; CP – Comboios de Portugal, EDP, Endesa, ERA Imobiliária, FNAC, Izidoro, Lusíadas Saúde, Médis, MEO, Mercedes, MO, Prio, Purina, Remax, Renault, RFM, Sapo, Sport Lisboa e Benfica, and Sport TV. In turn, as National Superbrands, the following were awarded: Cavalinho, Gazela, Maxmat and Perfumes & Companhia. In the Corporate Superbrands dimension, the following were recognized: Secil, Prosegur, Nova SBE, Locarent, ISQ, Ernst & Young (EY), Elis, Edenred, DreamMedia and Caetano Auto. The night was not just about companies, with four people being recognised in their respective categories. The TV Presenters award went to Manuel Luís Goucha; in the Young Sportspersons category, the winner was footballer João Neves. In the Actors category, the winner was Ruy de Carvalho, who told Briefing that this “is an honour” and shows that he works “honestly and to serve the public well and with love”. In the Young Influencers category, the winner was Liliana Filipa, who told us that this is “a huge vote of confidence” due to the fact that this award is chosen by consumers and, for that, she feels “very grateful”. As has been the case since 2012, there was an opportunity to award the Superbrands Solidária award, which this time was given to Associação Salvador. In an exclusive statement, the chairman of the board, João Moreira Rato, stated that “it is a great pleasure to recognize that the work that a fantastic team does has this impact on people” and that this “is proof that the path is being followed and is yielding results”. In turn, the person responsible for coordinating fundraising, Filipa Mourão, says that “in the social sector there is no competition, only collaboration” and, therefore, she is honored by the opportunity for other institutions to aspire to have the impact that the organization manages to have on a daily basis and that this is validation of the work it does within society. The end of the event was marked by the award for Best Cover, which went to Médis.

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