Superbrands International Media Coverage

These are the Superbrands 2024 briefing.pt /superbrands/estas-sao-as-superbrands-2024

30 October 2024

Superbrands Portugal announced the 42 winning brands of the 2024 edition on Tuesday night. The event, which took place at the Estoril Casino, marked the 20th anniversary of this project. Among the brands participating for the first time are Alegro, BP, Endesa, Ernst & Young, Locarent, PRIO and Secil; the one that has been present since the first edition is EDP.

The gala was hosted by the Country Manager of Superbrands Portugal, Pedro Diogo Vaz, who took the audience on a journey through time to the origins of this project, which began in the United Kingdom in 1994. His speech covered the beginnings of this initiative in the country, stating that his experience over the years has reinforced his conviction that the foundations of a brand's success are tradition, innovation and evolution – three of the criteria used to evaluate the award winners. He also had the opportunity to show some of the projects developed, such as the Supertalks podcast , a traveling exhibition with the various covers, the Christmas train – a charity initiative that will return this year –, among others. Next, it was time to make the first announcement of the night: the winner of this year's general book cover. This year, the dynamics were changed, with a competition launched in partnership with the Clube da Criatividade de Portugal aimed at young illustrators and graphic designers. In this context, the winning proposal was that of Marta Grilo Viães, “who stood out for her minimalist design”.

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