Superbrands International Media Coverage

Winners of Superbrands 2024.

Superbrands, an independent authority and arbiter of branding, hosted its 20th Annual Superbrands Tribute Event, honouring 34 of the UAE’s most distnguished brands.

The event celebrated the remarkable achievements of these infuental brands, recognising their signifcant contributons to the market and their contnued commitment to excellence in branding.

The 2024 Superbrands awards aim to testfy to each brand’s remarkable quality, innovaton, and credibility.

The awards symbolise a brand’s leadership and reputaton across industries.

“This event is not just to celebrate the brands themselves but also to celebrate the people – the leaders, the teams and the communites who are the heart and soul of every brand,” said Mike English, Director of Superbrands Middle East. The tribute event was atended by industry leaders, infuencers, and visionaries, ofering a unique platorm for networking and knowledge sharing while applauding the outstanding achievements of the honoured brands.

The rigorous selecton process involved an evaluaton by the UAE Brand Council and online votng by over 2,000 senior managers and marketng professionals. Brands were assessed on criteria such as