Superbrands International Media Coverage

"The awards are an exciting showcase for brands to highlight and promote their success and for senior executives to come together to celebrate their Superbrands status." Datuk Kamalanathan, in congratulating the winners said:

“Branding is the same as finding the right position in the consumer's mind and doing it before anyone else does. So remember that although products are made in factories, brands are created in the mind. And you are here today because that is what you have achieved! In our own country, Malaysian-made products have grown in strength to the extent that many local brands have created their own positive reputation. They have tried to prove that they are also worthy of standing in the same circle or have become a superior choice to the old and traditional brands," Mike English also added: "Tonight, we recognize the hard work, passion and determination that got you here. But we also celebrate the people—leaders, teams and communities—who are the heart and soul of every brand. You have accepted challenges, faced competition, and stayed true to your mission. Perseverance is what makes you Superbrands. I hope tonight is a reminder of the impact your work has had on the world. May it inspire you to continue pushing the boundaries of excellence, to stay true to the values ​that brought you here and to continue to lead by example for the next generation,” Datuk Kamalanathan said: “Finally, the sheer reputation and image of a leading brand is a high motivator for employees who like to be associated with national and global names. This in turn reinforces higher morale as well as employee loyalty because the best people always want to work for the best employers. Suppliers as well as customers are

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