Superbrands International Media Coverage

Bitdefender, Globalworth Group, Amcham – American Chamber of Commerce in Romania, Bog’Art, DHL International Romania, FAN Courier, Strabag, Bosch, Siemens, Vodafone Romania, Google, Digi Romania/ RCS & RDS, Banca Transilvania ș i Henkel Romania . Din perspectiva mărcilor care au ob ț inut cele mai mari scoruri absolute, lista este completată de Dante International (eMAG), Husqvarna, Carrefour Romania, Porsche Leasing Romania IFN, 3M, BVB – Bucharest Stock Exchange, OMV Petrom, Procter & Gamble Romania, Microsoft Romania, Farmacia Tei/ Bebe Tei, Philip Morris Trading ș i Ikea. Visa, FAN Courier, Banca Transilvania, eMAG and Ikea manage to achieve some of the best ratings in both sections of this edition of the program, Consumer and Business Superbrands. About the Superbrands study: The list of brands eligible for Consumer Superbrand status was obtained based on the international Superbrands methodology, which includes two important stages. In the first stage, the Superbrands Council, made up of 30 professionals from different industries, such as management, marketing, advertising, communication, branding, media, consulting, ensured the qualitative selection of the list of brands established by Ipsos Romania, evaluating 1,804 commercial brands from 61 categories. The criteria considered in the selection process were reputation, trust, quality and differentiation in the market . Following this selection, 968 qualified brands were included in the market research, carried out online among consumers, by Ipsos, for Superbrands Romania, on a representative sample of 1,500 Romanian consumers, from the urban environment. Separately, the representatives of the Superbrands Council voted for the business brands, also taking into account sustainability (the ESG criterion). The complete list of brands voted as eligible, both for the Consumer and Business sections, will be published in the Superbrands Romania volume, 2024 edition, which will be launched in 2025. Stay up to date with everything that matters in business in Romania and subscribe to our Forbes Romania WhatsApp channel .

4/4