Superbrands International Media Coverage

Sustainability was included, for the first time for Romania, as a selection criterion for Superbrand status in Business. Superbrands Romania, a program run by the BDR Associates agency, announces the end of the first phase of the current edition. Commercial and business brands eligible for Superbrand status were identified, through their impeccable reputation and branding culture. The evaluation process was ensured with the support of the members of the Superbrands Council, made up of 30 renowned specialists and business leaders from different companies, together with Ipsos, the official partner of Superbrands, in Romania. "Reputation has become a priority objective for brands in Romania, and brand communication proves to be essential in consolidating the position in the market, increasing prestige and gaining the trust of consumers or business partners. We are reaching an exceptional milestone for programs in Romania, celebrating in 2025 , 20 years of continuous contribution to the reputational positioning of brands in the market, and brands with Romanian origins are rising hugely, from year to year, in preferences consumers or become formidable business partners. It is an honor for our agency to develop the program dedicated to Romania, within the Global Superbrands Organization, ensuring its credibility and longevity in the local market", declares Cătălina Rousseau, President & CEO of BDR Associates and Country Manager Superbrands Romania. Although it is known that Superbrands does not follow a top and that all brands voted as eligible for the status enjoy equal recognition, this year's edition also presents a representative ranking for the trend of diversification of the categories in the top of Romanian consumers' preferences. Thus, among the hundreds of brands declared eligible for Superbrand status, the ranking of the main 20 brands, according to the voting, this year includes the following brands: Visa, Strongbow, Dedeman, Glovo, FAN Courier, Dr. Max, Untold, Uber, Lidl, eMAG, Revolut, Bolt, olx.ro, Kaufland, Netflix, Pampers, Nike, McDonald's, Ikea and BancaTransilvania. At the same time, it is the first time that a financial services brand ranks first place in the list of Consumer Superbrands for Romania. This place is occupied in the current edition by Visa, which climbed 3 places compared to the 2021 edition, while Revolut and Banca Transilvania complete the ranking of the first 20 brands qualified as eligible for Superbrand status, in their field of activity. This new evolution of the ranking can be interpreted as being correlated with the period of overlapping crises that we are going through, causing consumers to pay more attention to the management of their own and household finances. Romanian brands continue to be relevant in a market dominated by international brands. Dedeman, FAN Courier, Untold, eMAG and Banca Transilvania are among the first 20 brands validated as eligible for Superbrand status in 2024. In total, a third (32%) of the brands thus validated are brands created in Romania, representing a share similar to the previous wave of the study.

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